Automotive · Aftermarket · OEM

Every supplier feed, every sales channel, one automated flow.

We build the systems behind aftermarket and OEM parts businesses: PIM, supplier feed integration, inventory sync, multi-vendor pricing, dealer and vendor portals, and the e-commerce stores that sell it all.

End-to-end automation

One connected flow for aftermarket, OEM, B2B and D2C.

From the first supplier file to the shipped order, every step runs on its own. Choose a business model to see the path we automate.

1Sources

  • DistributorsTurn 14 · ATD · Keystone · Motor State
  • Manufacturers & BrandsHolley · Rough Country · CURT · Yukon
  • Wheel & Tire FeedsWheel Pros · Raceline · MRR · Fittipaldi
  • OEM Parts CatalogsDealer catalogs and OEM SKU data
  • Vendor Portal UploadsVendors maintain their own products

2Collect & normalize

  • Feed IntegrationFTP · email · API · CSV, Excel, JSON, XML
  • Automated Data CollectionSupplier portals and online catalogs
  • Normalize & MapAttributes, categories, exclusion lists

3TryNextGen engine

  • PIM & Product CreationOne source of truth, products built automatically
  • Fitment & AttributesYear, make, model, size and specs
  • Inventory SyncQuantities, maintenance and exclusions
  • Multi-Vendor PricingMAP · rebates · cost rules · fees
  • Best-Source SelectionStock and margin decide the supplier
  • Channel-Specific TitlesA title format for every channel
  • Dealer & SKU ManagementDealers, vendors and product rules

4Sell everywhere

  • D2C E-Commerce StoreFitment search, checkout, orders
  • MarketplaceseBay and more through SureDone
  • OEM Parts StoresBrand-specific OEM parts stores
  • B2B & Dealer PortalsDealer pricing and B2B ordering
  • Retailer FeedsYour catalog and stock sent to retailers
Orders flow back automatically
  1. Order placed
  2. Routed to the best supplier
  3. Dropship PO submitted
  4. Tracking sent to the customer
  5. Orders and reports updated

The Whole Parts Business, One Connected Flow

Supplier data arrives from every direction. We turn it into accurate products, prices and stock, publish it to every channel you sell through, and send each order back to the right supplier.

Pick a business model above to see the path we automate for it.

Our backend expertise

The systems that keep a parts business accurate.

These are the systems we build and run every day for aftermarket, OEM, B2B and D2C parts businesses.

Product Information Management

One source of truth for product data, attributes, images and categories.

Supplier Feed Integration

Distributor, manufacturer and wheel and tire feeds in any format, from any source.

Inventory Synchronization

Quantities from every supplier, with maintenance and exclusion rules, current on every channel.

Multi-Vendor Pricing

MAP schedules, rebates, special prices, cost rules, dropship fees and shipping charges.

Product Creation and Channel Titles

Products created automatically, with titles built from attributes and formatted per channel.

Best-Source Selection

When several distributors carry the same part, stock and margin decide who fulfills it.

Dealer Management

Dealer accounts, SKUs and products managed in one backend.

Vendor Portals and B2B

Portals where vendors maintain their own data and B2B buyers order at their own prices.

E-Commerce Development

D2C and OEM parts stores with fitment search, checkout and order management.

Client work

Built for real parts businesses.

A selection of the automotive and e-commerce systems we have designed, built and supported.

Aftermarket · Distribution

Aftermarket Parts Distributor

Prices, stock and products for every retailer, from one feed

A central product data hub, inventory integration and pricing automation for an aftermarket parts distributor.

  • Quantities imported from multiple distributors and manufacturers
  • The client's product data distributed to multiple retailers
  • Scheduled MAP price updates that restore original prices when the period ends
  • Special-price, rebate and price-adjustment workflows across vendors
  • Products created automatically from their attributes, with titles formatted per sales channel
  • Stock and margin logic to choose the best distributor for each product
  • Product data hub
  • Pricing automation
  • Retailer feeds
OEM parts · Dealers · B2B

OEM Dealer Platform

One backend for dealers, vendors and B2B buyers

A dealer management backend, vendor portal and B2B system, plus two OEM parts stores.

  • Dealer management
  • SKU and product management
  • Vendor portal
  • B2B workflows
  • Two brand-specific OEM parts e-commerce stores
  • Dealer management
  • Vendor portal
  • OEM e-commerce
Automotive interiors · D2C

Automotive Interiors Retailer

A dedicated store for automotive interiors

An automotive interiors e-commerce application and the backend system that runs it.

  • Custom e-commerce storefront for automotive interiors
  • Backend system for products, orders and operations
  • E-commerce
  • Backend system
Aftermarket · Multichannel

Multichannel Aftermarket Retailer

150+ distributor feeds, processed automatically

A supplier feed management and business automation backend, plus a tire and wheel store.

  • More than 150 distributor feeds handled
  • Inventory quantities, costs and pricing processed for every product
  • Processed data fed into SureDone for multichannel selling
  • Custom business rules built around their operations
  • A separate tire and wheel e-commerce store for the same client
  • Supplier feeds
  • SureDone
  • E-commerce
How an order flows

One order, start to finish, with no retyping.

  1. Customer Orders

    A customer buys a part that fits their vehicle on your store, marketplace or B2B portal.

  2. Order Is Routed

    The system picks the supplier based on stock, margin, location and your rules.

  3. Supplier Is Notified

    A dropship order is submitted automatically through the supplier's integration.

  4. Customer Is Updated

    Fulfillment status and tracking numbers sync back to the order and your reports.

Supplier network

150+ supplier and brand feeds integrated.

Each integration covers product data, pricing, inventory and order processing, based on what the supplier supports.

Distributors and Supplier Feeds

  • Turn 14 Distribution
  • Keystone Automotive
  • ATD
  • ATech Motorsports
  • Motor State Distributing
  • Parts AUthority
  • Meyer Distributing
  • ASAP
  • The Wheel Group
  • Parts Unlimited
  • and many more

Manufacturer and Brand Feeds

  • Rough Country
  • Holley
  • Crown Automotive
  • Allstar
  • Baja Designs
  • CURT Group
  • Oracle Lighting
  • Rhino-Rack
  • Superlift
  • TuxMat
  • VIAIR
  • Yukon
  • and many more

Wheel and Tire Feeds

  • Wheel Pros tires & wheels
  • Raceline Wheels
  • MRR Wheels
  • Fittipaldi
  • Strada Wheels
  • VOXX
  • and many more

Platforms and Channels

  • SureDone
  • eBay channel titles
  • Custom e-commerce stores
  • B2B and dealer portals

What Happens to Every Feed

  • Inventory maintenance
  • Inventory exclusions
  • Category mapping
  • Product deletion
  • Exclusion lists
  • Price loading
  • Keystone cost rules
  • Dropship fees
  • Shipping charges
  • Orders
  • Reports
Who we help

Built for every link in the parts supply chain.

Aftermarket Retailers

Online stores and multichannel sellers that need accurate fitment, live stock and automated pricing.

OEM Parts Sellers

Dealer-backed OEM parts stores with SKU management and dealer workflows.

Distributors and Wholesalers

Vendor portals, B2B pricing and catalog feeds sent out to your retailers.

D2C Brands and Stores

Custom e-commerce applications for wheels, tires, interiors and more.

Ready to stop entering supplier orders by hand?

Tell us which suppliers, platforms and channels you use today. We will show you what can be automated.