Build
Software and stores made for your business
Software shaped around how you work.
Custom web applications, business management systems, PIM and B2B portals built with Ruby on Rails, tailored to how your business actually works.
What We Deliver
Web applications and internal business systems
Product Information Management (PIM)
Dealer management systems and vendor portals
B2B ordering and customer portals
Ruby on Rails architecture and development
A Good Fit If
Off-the-shelf tools force workarounds, or spreadsheets fill the gaps between systems.
A store built for your catalog and your customers.
Custom e-commerce applications with the catalog, search, checkout and order management your customers and your team need.
What We Deliver
Product catalogs and fast search
Checkout and payment integrations
Order management and back-office tools
Customer accounts and B2B pricing
A Good Fit If
Your current platform cannot handle your catalog size, pricing rules or B2B needs.
Every supplier feed and sales channel in one automated flow.
Specialized systems for aftermarket and OEM parts retailers, wholesalers, distributors and dealers, from PIM and supplier feeds to pricing, dealer portals and order processing.
What We Deliver
PIM, fitment and product catalogs for aftermarket and OEM parts
150+ distributor, manufacturer and wheel and tire feeds
Multi-vendor pricing: MAP schedules, rebates, cost rules and dropship fees
Automated product creation with channel-specific titles
Dealer management, vendor portals and B2B systems
Order routing, fulfillment updates and shipment tracking
A Good Fit If
You sell aftermarket or OEM parts from many suppliers, across several channels.
Connect & automate
Systems and data that run themselves
Hours of manual work, gone.
Automate repetitive tasks, data processing, reporting and business workflows so your team spends less time on manual work and makes fewer errors.
What We Deliver
Workflow and approval automation
Scheduled data processing and imports
Automated reporting
Notifications and task routing
A Good Fit If
Your team copies data between systems or rebuilds the same reports every week.
Every system and partner in sync, automatically.
Connect your applications, suppliers, marketplaces, payment providers and third-party platforms so business information stays in sync.
What We Deliver
Supplier and marketplace integrations
EDI with trading partners (850, 855, 856, 810, 846) over AS2, SFTP or VAN
Payment provider integrations
Custom APIs and data feeds
Monitoring and error handling for every sync
A Good Fit If
Orders, stock or prices are updated by hand between systems, suppliers or trading partners.
Accurate products, prices and stock on every channel.
Organize, clean, enrich and synchronize product information, images, pricing and stock across vendors and sales channels.
What We Deliver
Supplier feeds in CSV, Excel, JSON or XML from FTP, email or API
Automated data collection from supplier portals and online catalogs
Automated product creation and channel-specific titles
Product data cleanup and enrichment
Image and attribute management
Google Merchant Center product feeds
Multi-vendor pricing rules
Stock synchronization across channels
A Good Fit If
Supplier data arrives messy, late or in different formats, and your channels disagree.
Grow
Found wherever customers search
Found on Google, in answer boxes and in AI assistants.
Get found on Google, in answer boxes and voice search, and in AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews.
What We Deliver
Technical SEO audits, site structure and page speed
Product and category page SEO for online stores
Answer Engine Optimization (AEO): question-led content, FAQ and product schema
Generative Engine Optimization (GEO): content and brand facts AI assistants can understand and cite
Tracking search rankings and AI mentions
A Good Fit If
Customers cannot find you, or AI assistants recommend your competitors instead.
More qualified leads and more Shopping sales.
Reach customers through Google Shopping, social media, paid advertising, content marketing, email campaigns and marketing automation.
What We Deliver
Google Merchant Center setup, product feeds and free listings
Google Shopping and Performance Max campaigns
Social media and paid advertising
Content marketing and email campaigns
Marketing automation and lead tracking
A Good Fit If
You need more traffic, more leads or better product visibility in Google Shopping.
Improve
AI and systems that keep getting better
AI that saves time and improves accuracy.
Practical AI built into your product data, store, customer support and back office, applied wherever it saves time or improves accuracy.
What We Deliver
AI product titles, descriptions and attributes for every sales channel
AI mapping and enrichment of messy supplier data
AI customer support for order-status and fitment questions
AI search and product discovery for your store
AI insights and alerts on prices, stock and sales
AI agents for routine back-office tasks
A Good Fit If
You have repetitive writing, data or support work that follows clear patterns.
Fast, secure and up to date.
Ongoing support, performance improvements, Ruby on Rails upgrades and modernization of the applications you already rely on.
What We Deliver
Ongoing support and monitoring
Performance improvements
Ruby on Rails version upgrades
Modernizing legacy applications
A Good Fit If
Your application is slow, on an old Rails version, or nobody is looking after it.
